Strategy

Kai Duggal Appointed Executive Director of EVCOM

Kai Duggal Appointed Executive Director of EVCOM

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Bringing Fresh Vision, Dynamic Energy, and a Focus on the Future

London, UK – 6th June, 2025  – The Event & Visual Communication Association (EVCOM), the only organisation representing both the live events and visual communications sectors, is delighted to announce the appointment of Kai Duggal as its new Executive Director.

A dynamic innovator with decades of experience spanning media, tech, marketing and communications, Kai brings a fresh and invigorating perspective to EVCOM. He joins at a pivotal moment for EVCOM and the industry—amidst a shifting economic and political climate, rapid advancements in AI, and an evolving landscape for content and events and his eye is on – what’s next.

“I’m absolutely thrilled to be invited to join EVCOM as Executive Director,” said Duggal. “It’s a real honour to take on this role at such a significant time. This is a sector bursting with creativity, innovation, and talent. Together with our pro- active and dedicated Board and our fantastic Chair, Andrew Smith, I’m excited to champion our members’ brilliant work, steer us through the now, and help shape what’s next.”

Kai’s vision is centred around a bold positioning of EVCOM as Built for Now. Leading What’s Next. With his expertise helping high velocity media / tech companies on their growth journey, Kai is excited about bringing the creative and tech worlds closer together. Building on the hugely successful and popular awards events that EVCOM deliver each year – with a particular focus on the Clarion Awards, London Live and Film Awards and the Fellowship Awards, EVCOM will continue to demonstrate the huge talent and opportunity within the industry. His mission is to ensure EVCOM delivers what its members can’t do on their own—by equipping them with the insight, connections, and tools they need to navigate a rapidly changing landscape, grow with confidence, and welcome the Next Generation of Leaders into the industry.

“We are thrilled to welcome Kai Duggal to EVCOM,” said Andrew Smith, Chair of EVCOM. “Kai brings energy, ambition and a future-focused mindset that matches the evolving needs of our members. His collaborative approach and deep understanding of creative and commercial ecosystems make him the ideal person to lead EVCOM into its next chapter.”

As EVCOM continues to support and advocate for a diverse membership—ranging from global agencies to independent creators, strategists, and innovators—Kai Duggal’s appointment signals a renewed commitment to nurturing talent, championing excellence, and building a stronger, more connected creative community.

Visit the EVCOM Website

Invisible Giant Consulting and Global Promotions Branded Goods Unite to Deliver End-to-End Marketing and Merchandise Solutions

Invisible Giant Consulting and Global Promotions Branded Goods Unite to Deliver End-to-End Marketing and Merchandise Solutions

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Cambridge-based Invisible Giant Consulting has announced a new strategic partnership with Global Promotions Branded Goods, one of the leading suppliers of exclusive gifts and promotional items in the UK and Middle East region. The collaboration creates a seamless bridge between strategic marketing consultancy, high-velocity marketing, and high-impact promotional product delivery—offering clients a unified solution from brand planning to physical presence.

Global Promotions, based in Cambridge and London, brings years of experience in branded goods and merchandise, with clients ranging from Nestlé to CrimeCon. Global Promotions has deep expertise in sourcing, producing, and delivering promotional products that support brand identity, customer engagement, and campaign execution. Their reputation for quality and reliability complements Invisible Giant’s bespoke marketing strategy and lead generation services.

Kai Duggal, Director of Invisible Giant, commented on the partnership:
“We’re often asked to create marketing campaigns that convert—but without a strong branded component or memorable physical presence, many campaigns fall flat. By joining forces with Global Promotions, we can now offer a complete package—from the strategy behind a campaign to the tangible assets that make a brand stick in people’s minds. Branded merchandise isn’t just a giveaway; it’s a strategic tool when used correctly.”

As well as partnering, Kai is supporting the business as a non-executive director. The partnership builds on a shared understanding that modern marketing is still rooted in a powerful physical presence as well as digital. While Invisible Giant focuses on helping businesses grow through brand strategy, content marketing, and direct lead generation, Global Promotions ensures that the physical extensions of those campaigns—from event materials to high-quality branded products—are impactful and aligned with the brand’s goals.

This new partnership also reflects a broader shift in the industry. With more businesses looking for cost-effective and outcome-driven marketing, combining strategic thinking with executional power—especially when it includes tactile, real-world touchpoints—makes perfect sense.

Together, Invisible Giant and Global Promotions are providing businesses with the tools and tactics they need to stand out, drive engagement, and close sales—with creativity, clarity, and consistency.

For more information, please contact Invisible Giant Consulting or the team at Global Promotions.

Kai Duggal

Invisible Giant Launches to Help Businesses Unlock Their Full Potential

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Invisible Giant Consulting Launches to Help Businesses Unlock Their Full Potential

Invisible Giant, a new business dedicated to helping businesses grow, adapt, and thrive, officially launches today. Invisible Giant provides strategic expertise in business growth, marketing and communications to drive tangible success for startups, SMEs, as well as established enterprises that need that extra little bit of help.

A Consultancy Designed for Growth and Impact

Invisible Giant was created with a clear purpose: to empower businesses with the strategies, insights, and executional support they need to scale effectively. Whether companies are looking to refine their business strategy, elevate their marketing, generate new business or develop creative marketing solutions to boost the business, Invisible Giant offers hands-on expertise and tailored solutions.

Kai Duggal

“At Invisible Giant, we don’t just consult—we integrate into our clients’ businesses, providing practical support that delivers real results,” said Kai Duggal, Director of Invisible Giant. “Our goal is to help companies overcome growth challenges by offering expert strategic guidance while also providing executional capabilities where needed.”

What We Do

Invisible Giant offers a range of services designed to help businesses scale and succeed:
✔ Business Strategy & Growth Planning – Helping businesses define and execute growth strategies that drive long-term success.
✔ Marketing & Brand Strategy – Developing and implementing high-impact marketing campaigns to enhance brand presence.
✔ Lead Generation & Business Development – Identifying, engaging, and converting prospects into long-term customers.
✔ Branded Products & Merchandise – Creating high-quality promotional products that strengthen brand visibility.
✔ Non-Executive & Executive Support – Providing leadership, mentorship, and strategic advisory at board and operational levels.

Sectors We Work In

Invisible Giant works across multiple industries, including:

– Startups & Scale-Ups – Helping early-stage and fast-growing businesses gain traction.
– Technology & SaaS – Supporting tech businesses in marketing, business development, and customer acquisition.
– Media – Assisting media companies, and media tech companies with audience engagement, brand strategy and business development.
– Sports & Sponsorships – Connecting brands with commercial sponsorship and merchandising opportunities.
– Retail & E-Commerce – Developing marketing strategies and branded product solutions for consumer-facing businesses.

A Different Kind of Consultancy

Unlike traditional agencies, Invisible Giant takes a hands-on approach, working directly within businesses to turn strategy into action. The consultancy also partners with select businesses in a more embedded capacity, offering non-executive and executive support where needed.

With an extensive network of industry experts, Invisible Giant brings together the right skills, insights, and executional power to help businesses break through barriers and achieve their full potential.

For more information about Invisible Giant and its services, visit www.invisiblegiant.co.uk