Marketing

Invisible Giant Consulting and Global Promotions Branded Goods Unite to Deliver End-to-End Marketing and Merchandise Solutions

Invisible Giant Consulting and Global Promotions Branded Goods Unite to Deliver End-to-End Marketing and Merchandise Solutions

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Cambridge-based Invisible Giant Consulting has announced a new strategic partnership with Global Promotions Branded Goods, one of the leading suppliers of exclusive gifts and promotional items in the UK and Middle East region. The collaboration creates a seamless bridge between strategic marketing consultancy, high-velocity marketing, and high-impact promotional product delivery—offering clients a unified solution from brand planning to physical presence.

Global Promotions, based in Cambridge and London, brings years of experience in branded goods and merchandise, with clients ranging from Nestlé to CrimeCon. Global Promotions has deep expertise in sourcing, producing, and delivering promotional products that support brand identity, customer engagement, and campaign execution. Their reputation for quality and reliability complements Invisible Giant’s bespoke marketing strategy and lead generation services.

Kai Duggal, Director of Invisible Giant, commented on the partnership:
“We’re often asked to create marketing campaigns that convert—but without a strong branded component or memorable physical presence, many campaigns fall flat. By joining forces with Global Promotions, we can now offer a complete package—from the strategy behind a campaign to the tangible assets that make a brand stick in people’s minds. Branded merchandise isn’t just a giveaway; it’s a strategic tool when used correctly.”

As well as partnering, Kai is supporting the business as a non-executive director. The partnership builds on a shared understanding that modern marketing is still rooted in a powerful physical presence as well as digital. While Invisible Giant focuses on helping businesses grow through brand strategy, content marketing, and direct lead generation, Global Promotions ensures that the physical extensions of those campaigns—from event materials to high-quality branded products—are impactful and aligned with the brand’s goals.

This new partnership also reflects a broader shift in the industry. With more businesses looking for cost-effective and outcome-driven marketing, combining strategic thinking with executional power—especially when it includes tactile, real-world touchpoints—makes perfect sense.

Together, Invisible Giant and Global Promotions are providing businesses with the tools and tactics they need to stand out, drive engagement, and close sales—with creativity, clarity, and consistency.

For more information, please contact Invisible Giant Consulting or the team at Global Promotions.

Kai Duggal

GTXM and Invisible Giant Consulting Join Forces to Revolutionise Strategic Marketing and Sales

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GTXM and Invisible Giant Consulting Join Forces to Revolutionise Strategic Marketing and Sales

Oxford-based GTXM and Cambridge-based Invisible Giant Consulting have joined forces to create a powerful end-to-end strategic marketing and sales offering. The two businesses, which have been collaborating for several years, have decided that consolidating their partnership will provide a more effective and impactful solution for their customers.

GTXM is renowned for providing Telemarketing, Sales Development, Market Research, and Bid Support services. In addition, GTXM offers Marketing Services that align closely with Invisible Giant’s strategic and tactical marketing consulting, content development, and the newly created provision of virtual sales and marketing directors for businesses that require robust support without the need for full-time employees.

Kai Duggal

What makes this partnership particularly strong is the long-standing working relationship between Dan Thomas, Director of GTXM, and Kai Duggal, Director of Invisible Giant Consulting and Non Exec Director for GTXM. Their professional rapport spans over 20 years, having first worked together at corporate communications giant Investis, which has laid a solid foundation for this powerful collaboration.

Dan Thomas explains, “GTXM provides essential services that every business needs, but not every business understands the work involved in smart business development and building a strong sales pipeline. It takes effort and market understanding, along with the ability to develop relationships from scratch. While the world has shifted towards online business, personal relationships remain paramount. Invisible Giant brings seasoned marketing and business development expertise to the table.”

Kai Duggal concurs, highlighting that sales without a comprehensive marketing offer is a lonely journey and likely less effective. “Yes, marketing is about brand awareness, and we focus on that from a strategic perspective, but we mainly use marketing as a direct route to sales—whether through content marketing or direct lead generation campaigns. Invisible Giant adapts to whatever a customer needs. Sometimes this means acting as an in-house or virtual marketing/sales director, and sometimes it involves executing a campaign. If they have a plan, great; if not, we can help them develop one both tactically and strategically. Most people want their marketing to lead to sales, which is why teaming up with GTXM makes perfect sense.”

Both businesses acknowledge the evolving landscape of marketing, including content creation and the use of technology platforms. AI is accelerating and providing fantastic tools to support businesses, and GTXM and Invisible Giant advise on how best to maximise these tools for their clients.

The message is clear: both businesses had the resources and expertise individually, but now, together, they can provide an on-demand resource, develop strategies, create content, and deliver effective marketing plans that drive sales.

If you are looking for comprehensive marketing and sales support, please contact Kai and Dan.

For more information on GTXM please visit GTXM Website.

Kai Duggal

Invisible Giant Launches to Help Businesses Unlock Their Full Potential

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Invisible Giant Consulting Launches to Help Businesses Unlock Their Full Potential

Invisible Giant, a new business dedicated to helping businesses grow, adapt, and thrive, officially launches today. Invisible Giant provides strategic expertise in business growth, marketing and communications to drive tangible success for startups, SMEs, as well as established enterprises that need that extra little bit of help.

A Consultancy Designed for Growth and Impact

Invisible Giant was created with a clear purpose: to empower businesses with the strategies, insights, and executional support they need to scale effectively. Whether companies are looking to refine their business strategy, elevate their marketing, generate new business or develop creative marketing solutions to boost the business, Invisible Giant offers hands-on expertise and tailored solutions.

Kai Duggal

“At Invisible Giant, we don’t just consult—we integrate into our clients’ businesses, providing practical support that delivers real results,” said Kai Duggal, Director of Invisible Giant. “Our goal is to help companies overcome growth challenges by offering expert strategic guidance while also providing executional capabilities where needed.”

What We Do

Invisible Giant offers a range of services designed to help businesses scale and succeed:
✔ Business Strategy & Growth Planning – Helping businesses define and execute growth strategies that drive long-term success.
✔ Marketing & Brand Strategy – Developing and implementing high-impact marketing campaigns to enhance brand presence.
✔ Lead Generation & Business Development – Identifying, engaging, and converting prospects into long-term customers.
✔ Branded Products & Merchandise – Creating high-quality promotional products that strengthen brand visibility.
✔ Non-Executive & Executive Support – Providing leadership, mentorship, and strategic advisory at board and operational levels.

Sectors We Work In

Invisible Giant works across multiple industries, including:

– Startups & Scale-Ups – Helping early-stage and fast-growing businesses gain traction.
– Technology & SaaS – Supporting tech businesses in marketing, business development, and customer acquisition.
– Media – Assisting media companies, and media tech companies with audience engagement, brand strategy and business development.
– Sports & Sponsorships – Connecting brands with commercial sponsorship and merchandising opportunities.
– Retail & E-Commerce – Developing marketing strategies and branded product solutions for consumer-facing businesses.

A Different Kind of Consultancy

Unlike traditional agencies, Invisible Giant takes a hands-on approach, working directly within businesses to turn strategy into action. The consultancy also partners with select businesses in a more embedded capacity, offering non-executive and executive support where needed.

With an extensive network of industry experts, Invisible Giant brings together the right skills, insights, and executional power to help businesses break through barriers and achieve their full potential.

For more information about Invisible Giant and its services, visit www.invisiblegiant.co.uk